A few weeks ago, a coworker was talking about Panda Express and a new shrimp entrée they’ve released. Lo & behold, another coworker made their way to the fast-Asian Cuisine chain later that day and purchased the very plate he described. She joked when she got back to the office that Panda Express should be paying him for bringing in business. I think there’s more truth to that than she realized.
Word of mouth reviews- the organic and real kind- are the most powerful marketing tools your company will never have to buy. If you are treating customers well and offering relevant and useful products, that is.
Superior service will always trump gimmicks in the long run. Because after a while, people will see through a gimmick and hear that their friend’s so-and-so company is great at handling issues, or has a more competitive price, or offers better quality. Tell your funny cat commercials to fix that one. As Gary Vaynerchuk so bluntly puts it in The Thank You Economy, “people have a pretty good bullshit reader” these days. In the transparent world of social media marketing, you can’t sell your gimmicks for very long. You have to sell your brand, your vision, yourself.
Whether it’ patient representative, educational content, consistent & relevant emails to touch base, or whatever else it may be- those will all outrun an entertaining gimmick that in no way represents what your brand stands for.
Let your food/service/product speak for itself. Chances are, your customers will soon be carrying your message to their friends.